On a daily basis social face filters get a substantial amount of views. Face filters are used in Instagram Stories. As a result, there are plenty filters to upgrade your content.
Those cute animal ears are awesome, but did you know there a lot of other features you can add to your filters? For example, you could experiment with game and quiz elements. Additionally, there are filters which are activated by facial expressions. Users will be so triggered to try out your filter.
Key is that filters need to match your brand. If they don’t strike with either your brand or your target audience they won’t be effective. Users need to be triggered to use them and take a specific action.